
AGENDA AT A GLANCE
Here is an overview of our week together in September. As a reminder, please download our event app to view your personalized agendas.
ALL DAY
ARRIVE IN AUSTIN
AUSTIN ARRIVALS
As you plan your travel to Austin, we suggest you aim to arrive by 2:00PM, CST — this allows time to settle in before we officially kickoff NSM!
FLYING INTO AUSTIN BERGSTROM INTERNATIONAL AIRPORT (AUS)
Our shuttles will pick up from the Arrivals Lower Deck near Pillars L/M between 9:00AM and 2:00PM on Monday, September 14. Our coordinators will be waiting for you outside of baggage claim between pillars L and M and can escort you to the shuttles. Look for coordinators holding signs with the Fifth Generation logo to easily spot them. Shuttles will depart approximately every 30 minutes and will take you directly to the Hyatt Regency Austin!
DRIVING TO THE HYATT REGENCY
STAYING AT THE HOTEL
If you're staying at the hotel, self-parking is available for $35.00 per night + tax. Parking charges will be billed to your room as incidental charges.
NOT STAYING AT THE HOTEL
If you’re not staying at the hotel but plan to drive to the event each day, complimentary self parking is available in the hotel garage with a parking voucher. Be sure to stop by the NSM Concierge Desk before leaving each day to pick up your voucher and receive complimentary parking.
We’ll also provide Uber vouchers for Monday and Tuesday if you prefer to rideshare. More details will be emailed out a few days before the event.
Be sure to check out the Stay Prepared tab for more information on Austin weather, travel and more.
8:00AM–6:00PM
HYATT REGENCY AUSTIN
CHECK-IN
All early check-in requests will be honored on a first-come, first-served basis. Upon checking into your room, be sure to stop by the Fifth Generation Concierge Desk, located in the Skywalk Lobby on the second floor, to check in for NSM. You’ll need to do this before participating in group activities, meals, and gatherings.
12:00PM–1:30PM
TEXAS BALLROOM FOYER
LUNCH
For those arriving before noon, don’t worry about lunch, we’ll ensure a meal is offered as you settle in to Austin.
4:00PM–6:00PM
TEXAS BALLROOM
DO GOOD: GIVEBACK GAMES
That’s right—we’re changing things up! Bring your competitive spirit and your generous heart because tonight is all about making a difference, Fifth Gen style. Get ready for an evening of friendly competition, giving back, and making an impact together.
6:00PM–9:00PM
ZILKER BALLROOM
HAVE FUN: FULL THROTTLE DINNER RECEPTION
Kick off NSM with a night built for speed, good times, and a little friendly competition. We’re going Full Throttle with an unforgettable welcome dinner featuring racing-inspired activations, high-energy entertainment, and plenty of Tito’s and LALO cocktails to keep the night moving.
Fuel up with a delicious dinner, then take the wheel and put your skills to the test with speed- and racing-themed experiences throughout the evening. When you’re ready to turn up the volume, grab the mic for live band karaoke and show us what you’ve got.
With great food, cold Tito’s cocktails, LALO pours, live music, and plenty of opportunities to get in the fast lane, this is one welcome party you won’t want to miss.
Start your engines. We’re going Full Speed Ahead.
6:30AM–7:30AM
VARIOUS LOCATIONS
BE WELL: OPTIONAL MORNING WELLNESS
Join us for some options wellness options before our big day together. Just be sure you've signed up ahead of time at the concierge desk to ensure we have a spot reserved for you! If you forget, you're welcome to join on standby, but a spot the morning-of is not guaranteed.
Tuesday Offerings:
Somatic Healing: Slow, gentle, practiced consciously movements like swaying, twisting, and walking that help you notice what your body is doing from the inside out. Instead of focusing on external appearance, you pay attention to your breath and sensations as you move. This class will be held indoors in Foothills II. Capacity: 25
Strength Training: Get your heart pumping with a strength training class designed to challenge your strength, endurance, and stamina. Come ready to move, sweat, and start your day strong! This class will be held on the Zilker Terrace, an outdoor covered patio space. Capacity: 10
Guided Run: Get moving with a relaxed, guided 5K! Starting from the hotel, our guides will lead you along a scenic hike-and-bike trail around Lady Bird Lake. Capacity: 25
For all activities, please arrive at the designated meeting point wearing your athletic gear and don't forget to bring your filled reusable water bottle.
7:30AM–6:30PM
SKYWALK LOBBY
CONCIERGE DESK
Questions, needs, thoughts? We’re here for you! Stop by the concierge desk during operating hours for immediate help from the planning team.
7:30AM–5:30PM
BIG THICKET
HEADSHOTS
Need an updated headshot? Head to the designated room to grab a new one! Our photographer will be around all day today and tomorrow (when not in session), so no appointment is necessary, just pop in when it suits you!
7:30AM–8:30AM
TEXAS BALLROOMS 1-3
BREAKFAST
8:30AM–9:00AM
ZILKER BALLROOMS 2-4
GENERAL SESSION: WELCOME & TITO'S VISION
9:00AM–9:25AM
ZILKER BALLROOMS 2-4
GENERAL SESSION: BUSINESS REVIEW
9:25AM–10:15AM
ZILKER BALLROOMS 2-4
GENERAL SESSION: SALES OVERVIEW
10:15AM–10:25AM
ZILKER BALLROOM FOYER
BREAK
10:25AM–10:55AM
ZILKER BALLROOMS 2-4
GENERAL SESSION: JOY
10:55AM–11:55AM
ZILKER BALLROOMS 2-4
GENERAL SESSION: MARKETING
11:55AM–12:00PM
ZILKER BALLROOMS 2-4
BE WELL
12:00PM–12:30PM
ZILKER BALLROOMS 2-4
GENERAL SESSION: TALENT/TECHNOLOGY
12:30PM–1:30PM
TEXAS BALLROOMS 1-3
LUNCH
1:30PM–2:30PM
VARIOUS MEETING ROOMS
BREAKOUTS: ROUND 1
All breakout assignments will be detailed on your personal agenda.
2:30PM–3:00PM
ZILKER & TEXAS BALLROOM FOYERS
BREAK
3:00PM–4:00PM
VARIOUS MEETING ROOMS
BREAKOUTS: ROUND 2
All breakout assignments will be detailed on your personal agenda.
4:00PM–4:15PM
ZILKER & TEXAS BALLROOM FOYERS
BREAK
4:00PM–4:15PM
ZILKER BALLROOMS 2-4
LALO QUALITY + HIGH PROOF TASTING
5:00PM
HYATT REGENCY AUSTIN
FREE TIME
Take a moment to recharge from the day, but don’t go too far. We’ll be departing for Dine Arounds soon! See your personalized agenda to double check your departure time.
6:00PM–10:00PM
VARIOUS AUSTIN ACCOUNTS
DINE AROUNDS
Showing love to Austin starts with showing love to our accounts. Your restaurant assignments will be detailed on your personal agenda.
6:30AM-7:30AM
VARIOUS LOCATIONS
BE WELL: OPTIONAL MORNING WELLNESS
Join us for another day of option wellness before our final day in Austin. Sign up at the concierge deck to reserve your spot. If you forget, you're welcome to join on standby, but a spot the morning of is not guarenteed.
Wednesday Offerings:
Pilates: Build strength, improve flexibility, and connect with your body through mindful, controlled Pilates movements. Focus on your breath, alignment, and core as you move through a series of exercises designed to leave you feeling strong, balanced, and refreshed. This class will be held indoors at the Zilker North Lobby. Capacity: 25
Strength Training: Get your heart pumping with a strength training class designed to challenge your strength, endurance, and stamina. Come ready to move, sweat, and start your day strong! This class will be held on the Zilker Terrace, an outdoor covered patio space. Capacity: 10
Guided Run: Get moving with a relaxed, guided 5K! Starting from the hotel, our guides will lead you along a scenic hike-and-bike trail around Lady Bird Lake. Capacity: 25
7:30AM-2:00PM
SKYWALK LOBBY
CONCIERGE DESK
Questions, needs, thoughts? We’re here for you! Stop by the concierge desk during operating hours for immediate help from the planning team.
7:30AM-8:30AM
TEXAS BALLROOMS 1-3
BREAKFAST
7:30AM-12:30PM
BIG THICKET
HEADSHOTS
Today is your last chance! Stop by at any point when not in session to update your headshot. No appointment necessary.
8:30AM-9:30AM
VARIOUS MEETING ROOMS
BREAKOUTS: ROUND 3
9:30AM-10:00AM
VARIOUS MEETING ROOMS
BREAK
10:00AM-11:00AM
VARIOUS MEETING ROOMS
BREAKOUTS: ROUND 4
11:00AM-11:05AM
VARIOUS MEETING ROOMS
BREAK
11:05AM-11:30AM
ZILKER BALLROOMS 2-4
KICK ASS: NSM RECAP & CLOSING SESSION
11:30AM-12:30PM
TEXAS BALLROOM
LUNCH
A quick grab and go lunch will be provided as you depart the hotel.
11:30AM-4:00PM
ZILKER NORTH LOBBY
DEPARTURES
See you next time! Shuttles to Austin Bergstrom Airport will begin running at 11:30AM, with the last shuttle departing the hotel at 4:00PM. Shuttles will depart every 30 minutes.

THE INSIDE TRACK TO NSM
THE INSIDE TRACK TO NSM
This year, we're introducing a new event app that gives you easy access to all your NSM information in one place. Download the Go Attend app from your phone’s app store to access all of your personalized NSM information.
- View your personalized agenda
- Receive real-time event updates, messages and reminders
- Connect with fellow Fifth Generation employees
- Find important event details and information all in one place
Download Go Attend before you arrive so you’re ready to go Full Speed Ahead.
GO ATTEND APP
1. Download the Go Attend app from your mobile device's App Store or Google Play Store.
2. Open the Go Attend app and log in using the email address you used for NSM registration. Follow the prompts to sign in with a one-time magic link or enter your password.
3. Once you’re in, you’ll have everything you need to stay connected and keep the week moving Full Speed Ahead.


